Then, begin to script your pitch by addressing the following areas: Describe who you are as a sport sales professional and what entity you represent (table setting). Identify the problem for the potential partner. (Sometimes this is public information; other times more insight and expertise are needed. This could take the form of a SWOT analysis.) Explain what you offer the potential partner and how it ties into the partner's goals. Identify a roadmap for getting the deal done. Describe other partnerships you are aware of the potential partner being involved in or pursuing