Theodore Levitt's arguments concerning the globalization of world markets can be supported by which of these facts? Multiple Choice Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products. Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations. Globalization, in the sense used by Levitt, is the rule in consumer goods markets and industrial markets. As observed by Levitt, multinational corporations do not tailor their products to suit different countries. Technology is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world