There are 11 competitive factors that affects the competitive position of rival makers ofaction capture cameras. Some of these factors carry more weight than others in determiningthe companys sales volumes and market shares in each geographic region. Which two factorsout of these 11 are the most important factors in determining the companys sales volumes andmarket shares in each geographic region.

a. Number of models and Advertising budget.

b. Wholesale price to retailers and P/Q Rating

c. Sales Promotions (number of weeks) and Sales Promotions (% discount).

d. Warranty Period and Company Image.