There are 3 research questions that this project is expected to address:

How do consumers (dog owners or potential dog owners) perceive Green by Northmate?

What are the main motivations for consumers to buy a Green by Northmate?

How to improve the 4Ps (product, price, promotion, place) of Green by Northmate to increase its sales and popularity?

In addition to the 3 research questions listed above in the Green Project, please come up with 2 additional research questions using the problem definition process in the 9-step market research framework that we learned in the subject. You can use your own assumptions wherever necessary.