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There are a number of possible outcomes in the event of a stockout. Which of the following possible outcomes is the worst and most costly

There are a number of possible outcomes in the event of a stockout. Which of the following possible outcomes is the worst and most costly for a vendor (the one selling the product that is out of stock)?
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The customer waits until the product is available.
The customer accepts a back-order.
The vendor loses current revenue.
The vendor loses a buyer and future revenue.

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