There are assumptions that currently and in the past MTC products and service advertisements were responsible for a very large percentage of sports bill boards in Namibia. What explanation can you offer for why these products are or used to dominate the sports bill boards medium? a) Discuss how the personal and psychological factors might have influence the consumers choice in services they provide. b) How might cultural factors affect their choices? c) How does or could MTC take these factors into account in redesigning its service?