Question
There are considerable differences and similarities among world cultures and this makes the task of the global marketer much more difficult. based on what we
There are considerable differences and similarities among world cultures and this makes the task of the global marketer much more difficult. based on what we studied what factors have to be taken into account when planning marketing strategies for multiple countries?
Recommended Textbook
Warren J. Keegan & Mark C. Green (2020), Global Marketing, 10th ed., Pearson Education Limited.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
