There are different metrics and tools to evaluate the effectiveness of an advertising campaign. In this exercise make a table in which it will identify at least three (3) analytical tools and indicate their advantages and disadvantages, in order to compare them.

analitic tools	advantages	disadvantages

In this part prepare a table in which will identify ten (10) of the most used metrics in digital advertising campaigns. explain each of them in detail and offer one (1) example of an objective that could integrate each of the metrics. Use the following template to present your table:

Most used metrics in digital advertising campaigns	Detailed explanation	Example of a goal