Question
There are different requirements for meaningful market segmentation. Briefly discuss how relevant these requirements are, given the shift from physical stores to online shopping?
There are different requirements for meaningful market segmentation. Briefly discuss how relevant these requirements are, given the shift from physical stores to online shopping?
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
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