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There are four competing philosophies that strongly influence an organisation's marketing process and strategy.These philosophies are commonly referred to as: Production; Sales; Marketing and Societal
There are four competing philosophies that strongly influence an organisation's marketing process and strategy.These philosophies are commonly referred to as:
Production; Sales; Marketing and Societal marketing philosophies.
Task:
With reference to a business or organisation that you are familiar with, discuss how your chosen business develops its marketing strategy linked to ONE of the philosophies.Critically evaluate the impact of this approach to marketing on your chosen business's customers.
(20 marks)
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Ill discuss how a business such as Apple develops its marketing strategy linked to the Societal marketing philosophy Societal Marketing Philosophy Apples marketing strategy is deeply rooted in the Soc...Get Instant Access to Expert-Tailored Solutions
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