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There are four generic strategies, which can be categorized along two dimensions, which are: Mission and Vision Scope (focus/broad) and Source of Competitive Advantage (cost/differentiation)

There are four generic strategies, which can be categorized along two dimensions, which are: Mission and Vision Scope (focus/broad) and Source of Competitive Advantage (cost/differentiation) Scope (focus/broad) and Vision (short-term/long-term) Focus and Broad

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