There are many atu'actjons to international trade. The general concept has been that bigger the international trade coverage better market opportunity. Having broadbased trade and the ability provide value added services and products will result in high demand and increased prot. With the availability of advanced technology. improved transportation and communication facilities the world has become smaller, distance between countries have reduced making them closer more than ever before. The Globalization has changed the way business is carried out in most part of the world. The commercial market place has become more and more competitive. As a result many companies looki rig for better opportunity not only in their respective local markets, but focusing on foreign markets. Due to all of above reasons companies have identied the market potential in foreign countries and rushing in to untapped markets to be the rst enter in to these market. capitalize and establish themselves