Question
There are many different advertising campaigns for many different brands/companies. An important factor that these companies must consider is the cultural impact it may have
There are many different advertising campaigns for many different brands/companies. An important factor that these companies must consider is the cultural impact it may have in different countries and different markets. Not only are advertisements important content that must cater to a specific culture but regular tv shows and movies must also be sensitive to the country it is set to build a marketplace in. Different cultures require different guidelines. Like in the text, Kellogg's had to cut out a lot of different things from their campaign for different countries. Netherlands didn't allow them to reference their iron and vitamin content due to health and medical benefits, France didn't allow a child to wear a shirt with the brand on it due to laws forbidding the use of children in product endorsements. Companies must be careful when deciding to campaign in different countries.
what are other things we should note in regards to advertisement globally?
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