There are many different tools, channels, and media vehicles that marketers can use to determine how they want to communicate (tools and channels), and where they want to communicate (vehicles) Some mass media channels are listed here in their traditional and the digital age version that applies the mode of communication in the same way, but with newer technology Traditional Version Digital Version TV commercial Online commercial (before or during a show on a network's own website ( Not a behaviourally targeted YouTube ad) Radio ad Podcast music streaming platform ad ( Not a sponsorship for a specific podcast) Local cinema ad None Product placement Within video advertised content placement Magazine ad Online magazine ad ( Not a behaviourally targeted display ad) Newspaper ad Online newspaper ad ( Not a behaviourally targeted display ad) Side of vehicle ad None Large out of home (eg side of building billboards) None Small standing billboard or poster ad Digital billboard 3D Considering the campaign and your answers above, select a traditional advertising channel from the list above and select an appropriate media vehicle that corresponds to that channel Explain why this channel vehicle will help you achieve your objective for the electric car campaign (3 marks) Answer 3E Considering the campaign and your answers above, select a digital advertising channel from the list above and select an appropriate media vehicle that corresponds to that channel Explain why this channel vehicle will help you achieve your objective for the electric car campaign (3 marks) Answer

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Posted on Sep 28, 2024

There are many different tools, channels, and media vehicles that marketers can use to determine how they want to communicate (tools and channels), and where

There are many different tools, channels, and media vehicles that marketers can use to determine howthey want to communicate (tools and channels), and where they want to communicate (vehicles). Some mass media channels are listed here in their traditional and the digital-age version that applies the mode of communication in the same way, but with newer technology:

Traditional Version	Digital Version
TV commercial	Online commercial (before or during a show on a network's own website. (Not a behaviourally targeted YouTube ad)
Radio ad	Podcast / music streaming platform ad (Not a sponsorship for a specific podcast)
Local cinema ad	None
Product placement	Within-video advertised content / placement
Magazine ad	Online magazine ad (Not a behaviourally targeted display ad)
Newspaper ad	Online newspaper ad (Nota behaviourally targeted display ad)
Side of vehicle ad	None
Large out of home (eg. side of building billboards)	None
Small/standing billboard or poster ad	Digital billboard

3D.Considering the campaign and your answers above, select a traditional advertising channel from the list above and select an appropriate media vehicle that corresponds to that channel. Explain why this channel/vehicle will help you achieve your objective for the electric car campaign. (3 marks)

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3E.Considering the campaign and your answers above, select a digital advertising channel from the list above and select an appropriate media vehicle that corresponds to that channel. Explain why this channel/vehicle will help you achieve your objective for the electric car campaign. (3 marks)

Answer: