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There are many steps that any organization has to undertake to select a new market. Which of the steps do you think is the most

There are many steps that any organization has to undertake to select a new market. Which of the steps do you think is the most important, and why do you say that?

reference

Wild, J. J., & Wild, K. L. (2019). International business: The challenges of globalization (9th ed.). Pearson Education. Inc.

Chapter 12
Chapter 13

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