There are many types of media that belong to"Paid Media"category, including both traditional media and the digital & interactive media."Long-form ad"such as"infomercial"is considered one of the paid media that has been around for a long time.

• Give an example of a"good infomercial"that you have seen and explain the following: (make sure you provide the link to the infomercial with you post)
• Explainwhy it is a good infomercial.Note thatthere is adistinct differencebetween a"good infomercial"and a"good product."
• Describe thetarget group(s)of the infomercial.
• Do you think an infomercial is themost effective wayto advertise this product? Explain why, or why not.
• What are the oddsthat thetarget group(s) abovewouldseethis infomercial? Describe thesituationsin which the infomercialmight NOT be able to reachthe target group(s).