There are many types of social media marketing. There are traditional platforms (e.g., Facebook and Twitter), but there are also blogs, podcasts, and video platforms (e.g., YouTube and TikTok), and Advertisements are not the only way in which psychological factors are used to generate appeals to customers. Product promotions are also used to cultivate brand loyalty, create a sense of urgency in the buying process, and establish authority in the marketplace. You may have noticed that your favorite brands seem to always have products on sale or provide you with special event invitations. All of these tactics are part of a successful promotional plan aimed at influencing your buying behavior.

 

What do you believe is the best form of product promotion and why?

Why do you believe coupons and free samples are effective approaches to influencing buying behavior?

What are the different ways in which a customer can find information about a product online?