There are many ways to collect data for customer satisfaction. One of them is through quarterly customer value analysis (CVA). We also use the TIC system to track our customer incident reports. It provides valuable insights into our operations and helps track performance and identify trends to help management make informed decisions. We can survey or ask our customers for feedback to develop metrics. We can focus on process areas with the best improvement opportunities and work with a focus group to measure the progress based on customer feedback. A potential challenge with benchmarking is that "An overly broad benchmarking objective such as "Improve the bottom-line performance" can guarantee failure" (Goetsch & Davis, 2020). The company needs to focus on a specific area to improve and learn how the process works before moving to another area. When given too many processes at once, employees could struggle and give up without even giving it a try. The process needs to be written and easy to follow to ensure everyone understands what is expected of them. The support from management is crucial for successful benchmarking. Provide at least two detailed responses to other students' posts about benchmarking. In your responses, consider the