Question
There are many ways to generate leads using digital marketing. In the following video, seven strategies are discussed for increasing traffic and generating leads. Marketers
There are many ways to generate leads using digital marketing. In the following video, seven strategies are discussed for increasing traffic and generating leads. Marketers need to remember that lead generation is much easier if they:
-Know what consumers are looking for
-Can solve consumer problems and answer their questions
-Add value to the customer's journey
https://www.youtube.com/watch?v=wZZnxXyES80
Questions
- What content do you favor and why?
- "The medium is the message" is a communications truism. What does this mean to you and why do you think it's true?
- How important is it to understand market segmentation and personas for effective lead generation?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
