There are multiple strategies for entering markets. Some of these include exporting, licensing, and franchising. These methods offer relatively fast entry into the market but come with their own disadvantages. Exporting means to produce the goods in another country and then send them to another country for sale. This method incurs high cost in transportation and can also include paying tariffs depending on the country $($Mariadoss$,2019).$ Next is licensing and franchising. Licensing allows a company to limit its financial and legal risks by allowing a domestic company to use its products to sell within their own market. Finally, franchising is when a company allows others to use its brand name to sell goods or services $($Mariadoss$,2019).$ Examples of companies that use this entry method are McDonalds and KFC$.$