There are numerous factors that are essential for a low-cost carrier (LOC) to prosper in a marketplace. A key factor is the high utilization of their personnel and aircraft. Though, for this to be attainable, it is necessary that high projected traffic volumes are existent. These can be accomplished by encouraging new demand by enticing a larger portion of the population via a lower airfare offering or by generating new routes that were previously unserved by other airlines. Additional factors that are essential for success in the LCC sector in Asia are further analyzed below. 1.1. Meeting Customer's Needs In order to remain existent in the contemporary and competitive market, firms and business professionals need to emphasize on what the demands of their customers are, not solely offering a quality product or service. The present consumer has become more knowledgeable in assessing on purchasing a high-quality product amidst a wide variety product range. Therefore, business professionals certainly do not stop manufacturing new products with specific features and excellent benefits to appease to customer desires (Dhingra & Yadav, 2018). The needs of a customer are their expectations in direction of particular attributes of a product or service. It is obvious that a customer will not purchase a product that they do not require, and it is a hard task to enthuse consumer's buying unless a business professional recognizes evidently what his or her clients actually want. In the occasion that the business professional recognizes his customer's needs, he or she can attract both existing and potential customers to purchase the product or service that interests them (Forsyth, 2002). Consequently, the determination of the customer's needs is an important factor for the success in the LCC sector in Asia. 1.2. Customer Value Customer value in simple terms is the customer's cognizant assessment of a product or service's price compared to its total functional, economic, and psychological advantages presented by a firm. Thus, it denotes the collection of relevant advantages that customers suppose they can obtain from a firm when they buy its products or services equating to their costs (Forsyth, 2002). The terms customer value should not be associated with customer cost as these terms are completely different (Dhingra & Yadav, 2018). The latter is the customer's apparent anticipation