There are seventeen different BBQ restaurants within 25 miles of the Smokee Joe's BBQ restaurant. Lydia decides to dive deeper into collecting competitive intelligence and over the course of the next two months visits them all. She discovers that most of the competition has no mobile or catering service like the one Smokee joe's offers. She also discovers that three of the places have contests to draw new customers that are successful. Armed with the insights she has gained from this research, what would be the best marketing choice for her to make? a. match what competitors offer and run a marketing campaign highlighting Smokee Joe's additional offering of catering b. take the competitive intelligence she has collected and put it to the side to get around to using later c. make small changes to the menu adding a new sandwich a few times a year A children's clothing company donates 1% of its earnings a year toward school programs and clothing donations children in poor communities. If it donated profits to animal shelters or adult education programs, what might the market suspect? a. the company uses its donations as a public relations move rather than corporate strategy b. their social responsibility was in line with the company's culture o the company's commitment to was addressing issues closer to home QUESTION 34 The new CRM system implemented by the BugZapper company is giving insight into the customer sales process as well as what time of year their product goes dormant in sales in the U.S. but picks up in South American countries. This new insight into their customer behavior can assist the marketing team in deciding: a. where to focus the company's supply purchases b. when to switch marketing campaigns to international markets c. how to anticipate bill payment tardiness QUESTION 35 Bob just finished closing a large-ticket item sale with a large management company of ten football stadiums. To close the deal he made assurances that he wasn't sure he could fulfill and exaggerated the benefits and features of the large-ticket item. Bob's behavior could be construed as: a. typical sales compensation structure behavior b. smart sales behavior Clarge unethical behavior