There are several modes of entry that international marketers use to reach customers in international markets. Each experiences different benefits and risk coupled with different degree of control over business activities. International marketers balance these concerns and choose the mode that best fits the internal environment of the country being entered. a) Compare between joint venture and strategic alliances and highlight the advantages and disadvantages of each mode. (6 Marks) b) Why a wholly owned subsidiary features the highest degree of control coupled with the greatest level of cost and risk? (4 Marks) 7 A B I go