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There are several necessary components to a strong UVP. You ve decided to host a focus group of beta users of your product before the
There are several necessary components to a strong UVP. Youve decided to host a focus group of beta users of your product before the products release date. What question will this focus group help answer?
What is your big promise?
What are the needs of this customer segment?
What makes your brand different?
Who does the brand serve?
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Organization Theory And Public Management
Authors: Jonathan R. Tompkins
1st Edition
053417468X, 978-0534174682
