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There are some concerns to alliances that have not be carefully considered to include (Whitler, 2014): Loss of ownership in the business Loss of executive

There are some concerns to alliances that have not be carefully considered to include (Whitler, 2014):

  • Loss of ownership in the business
  • Loss of executive control over the project
  • That a strategic alliance is too high level for their small business

Can you think of others? What are ways to combat these concerns?

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