There are three discussion topics. Choose any two topics.

TOPIC 1: Customer Expectations

PROMPT: Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction. What influenced the customer perceptions of performance (expectations, quality, responsiveness, price)?

TOPIC 2: Consumer Decision Making Process

PROMPT: Describe the decision-making process for a Tesla Cybertruck vehicle through input (marketing efforts), processing (recognition and evaluation), and output (purchase). Include specific components of each stage such as sociocultural environmental factors, motivations and post-purchase evaluation.

TOPIC 3: Loyalty Schemes

PROMPT: Loyalty schemes have a long history beginning with the early airline frequent flyer programs. Today, this concept has been applied to many industries including restaurants, apparel, fitness, entertainment, etc. Choose a loyalty program that you find beneficial, or once found beneficial. Based on your knowledge of customer retention and customer lifetime value, discuss how this loyalty scheme influences or influenced your consumer behavior. Then, describe two ways that the loyalty program benefits or benefited you as the customer and three or more ways that loyalty program benefits or benefited the company. If you no longer find this program beneficial, why?