There are three main models of marketing communication in which a marketer can use to reach customer.There are also decision about the type of message communicated, the medium used to communicate, how the customer can provide feedback, and how to avoid noise within the market.

1. Explain how a company would make these decisions to market their product in different markets to different people. Provide a couple of examples to demonstrate how companies are currently using communication models toward customers about their products and companies.
2. The promotion plan also falls into this concept of communicating to customers. Explain the steps in the promotion plan and how a company would organize their communications to develop loyalty in the long run.
3. Lastly, communication of any kind has a cost. Explain how a company would budget their communication expenses as to not cut profits but reach as many customers as possible.