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there are three parts please answer all, i always rate and thanks so much! Raner, Harris & Chan is a consulting firm that specializes in

there are three parts please answer all, i always rate and thanks so much!
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Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given office Total Company Chicago Minneapolis Sales $ 462,000 100% $ 156,000 100% $ 300,000 100 Variable expenses 231.000 50% 45,800 30% 183,600 co Contribution margin 231,999 sex 109,200 70% 132,400 403 Traceable fixed expenses 129,360 28% 81.120 525 48,960 office segment margin 101.640 223 $ 28,00 13 $ 73,440 24 Common fixed expenses not traceable to offices 64,680 Net operating income $ 36,960 8% 145 Assume that Minneapolis' sales by major market are: Market Medical Dental $ 200.000 100% $18,000 LO 333,120 56.160 52% 74,880 36% 51,340 489 Minneapolis $ 306,eee 1005 183,600 sex 122,400 Sales Variable expenses Contribution margin Assume that Minneapolis' sales by major market are Sales Variable expenses Contribution margin Traceable fixed expenses Office segment margin Common fixed expenses not traceable to offices Net operating income Minneapolis $ 306,090 100% 183,680 6ex 122,480 40% 48,960 16% 73,448 24% 15,000 5 $ 58,440 19 % Market Medical Dental $ 298,000 100% $ 188,000 sees 133, 120 64% 56,160 525 74,888 36% 51,840 48% 12,480 6% 22,588 211 $ 62,400 sex $ 29,160 275 The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $7,000 Marketing studies indicate that such a campaign would increase sales in the Medical market by $44.000 or increase sales in the Dental market by $41,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? Company's profits *Required: Required 2 > Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? Company's profits by Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 In which of the markets would you recommend that the company focus its advertising campaign? Medical Dental

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