There are three possible options vou can pursue at this point: {a} offer a trade discount to the retailer [with the amount of the discount to he determined}; {h} don't change the wholesale price from its original value, hut offer a coupon to consumers as a ee-standing insert in the local newspaper [the coupon value is to he determined; the coupon will have a limited expiry date and it will cost segment H and oolv segment H $4 to redeem; the coupon redemption cost isn't revenue for the manufacturer nor the retailer}; {c} otter a coupon to consumers and offer a trade promoiion to the retailer (both the coupon value and the trade deal vo'll have to be determined). Which option should the manuiacturer pursue? Please explain why and show your analvsis