There are three supermarkets operating in the town of Isolation. All of them have the same operating hours: 8:00am to 8:00pm, seven days a week. There are also a few "convenience" stores in Isolation, which operate 24 hours a day. As a strategy to increase her profits, the owner of one of the supermarkets is considering the possibility of extending its own operating hours to 11:00 p.m. each day. The owner is also considering hiring you as a consultant to advise her on the wisdom of this action. Specifically, she wants to know your initial impression of her idea - with, of course, an explanation of your initial impression.