There are three truths of brand: 1. You make them 2. You break them 3. They are judged by others. Companies and celebrities work tirelessly, first to create a product people love, then to communicate why people should love it. That said, if those companies or people ever leave doubt in consumers' minds as to why their names no longer deserve their love and trust - the brand could be forever damaged. Brand "fall" often happens quicker than the rise. Consider celebrities whose brands remain intact over the long term vs. those whose names fail to stand the test of time. Choose one celebrity that has been around for a long time and has a strong brand image and one that has been and gone quickly. Compare and contrast their branding success vs failure. Answer the following question: What could have been the differences in their brand management? Submit in a word document (200-300 words) Posted Tue Sep 21, 2021 at 12:01 pm