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there are two methods of removing your name/address/email/phone numbers from Direct Mail databases: (1) Opt-In (2) Opt-Out. US regulations require that direct marketers must provide

there are two methods of removing your name/address/email/phone numbers from Direct Mail databases: (1) Opt-In (2) Opt-Out. US regulations require that direct marketers must provide a clear option for consumers to "Opt-Out". European regulators require "Opt-In" before any direct marketing communication can be made with a prospective consumer. What is your position on this issue? Is "Opt-Out" sufficient for consumer protection as claimed by American Direct Marketing Association, or is "Opt-In" a necessary condition for protecting consumer privacy. Do some quick research and post your first 'substantial content'.

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