There are two options listed below where students are asked to choose only one option in order to complete this task: Options A: Innovation Case Study Each student should write at least one case study about any Micro, Small or Medium Enterprise. (SME) This can be a global SME or local SME. Students are highly encouraged to focus on innovative SMEs that fit with Oman vision 2040. Student should submit their case study by week10. Case studies aim to be an innovative and practice-based teaching material on entrepreneurship for higher education, in particular by using real cases and experiential learning. Cases refer to existing companies and particularly to local ones in order to provide students with role models at local level with which they can easily identify themselves. The case studies relate to different business sectors, and concern different entrepreneurial stages such as start-up, growth and management of a company. In this respect, case studies are selected to address real problems that would-be entrepreneurs or young entrepreneurs will have to tackle with, such as lack of capital, skills, Omanisation, supply, access to markets, opportunity recognition, profitability, competition, Oman vision 2020, etc. Particular attention is devoted to display case studies on innovative or technological sectors. A note on student recommended references: The student is recommended to use and defend any innovation strategy that is explained in the class or something that he has observed in the environment. 1. Innovation and Entrepreneurship reference Joe Tidd. 2. James Bidwell Disrupt methods may be used as guidelines for writing these case studies. 3. The case studies published locally by Al Sharakah about start-ups will also be helpful. (Refer Handout for more information) 4. Entrepreneurship Research and Case Studies from Oman, Al Roya Publishers Original thinking about defining the nature/ type of innovation and the reason why it is inspirational is what will be considered as high quality work. This case study will be assessed based on adequate coverage of the following aspects of the chosen firm:- ASPECT (examples of areas to be covered) ALLOCATED MARKS MARKS ACHIEVED BY STUDENT The business & the market offering: An overview about the business and its competitive advantage, creative aspects of the product/service, key success factors of the business 1.5 marks The market: target market (current & potential, market segmentation, growth, marketing mix used,,,etc 1.5 marks Operations and financial management activities: Production and operations activities (e.g., SC, quality, production, productivity,,etc), effectiveness of the accounting and financial activities (who is doing these? how? challenges, start-up capital and its sources), and sources of revenues. 2 marks (1 for each) Business stability and feasibility: sustainable impacts of the business, jobs generated, sustainability of the business, its ability to grow in the future, its future expansion plans, and the possibility of creating similar business elsewhere. 2 marks Management: SWOT and challenges 1.0 marks Recommendations for the business: Based on your critical analysis and understanding of the case study situation, write in details some critical recommendations for the business owners in order to improve their business. 2 mark Total mark score 10