There has been a rapid increase in the variety of channels offered online. Our use of the internet has changed, mainly because we now use connected objects. Because of these changes, customers now choose thousands of different online scenarios. Therefore, brands have no choice but to develop and adopt a cross-channel strategy. Multichannel, cross-channel, and omnichannel are increasingly used by all types of businesses. Define each strategy and provide one advantage and one disadvantage of each strategy. Al