There has to be some way to protect the data and ensure it is gathered in an ethical manner. Every device we own today, from watched and phones to smart homes devices and even smart technology in cars is all data that is collected. All of those are easily accessible pathways to unethically collect people's person data and use it for some sort of gain. There is a wide profit margin for selling people person data, which can directly harm the person and their families. Any company that is collecting data has to have the permission of the subject, as well as make it know what the data is used for and how its collected. There should also be available how the data is protected and also the option to opt out of all data collection.