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There is a difference between the way a new product needs to be marketed and the way a mature product needs to be marketed. A
There is a difference between the way a new product needs to be marketed and the way a mature product needs to be marketed. A new product needs to be
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
