There is a growing trend amongst borrowers to use the services of a broker rather than applying for a loan by directly approaching a bank or other type of lender. There may be many reasons for doing this but a broker can significantly enhance the process by: a. Providing comprehensive information on the services offered that is, letting prospective clients know what a broker can do for them b. Telling as many people as possible how difficult banks/lenders are to deal with when they don't use a broker c. Pointing the clients to the industry body websites d. Encouraging clients to read the ASIC website e. Offering interest rate discounts every month