Question
.There is a section of Chapter 1 entitled Those to Whom the Product is Directed. a. Discuss the difference between sales oriented view of the
.There is a section of Chapter 1 entitled Those to Whom the Product is Directed. a. Discuss the difference between sales oriented view of the customer and a market oriented view of the customer. b. Illustrate each of your definitions (of sales-oriented and market-oriented) with marketing examples. 8.Customer Relationship Management: a. Define customer relationship management (CRM). b. Illustrate your definition with a marketing example. 9.What is the Firms Primary Focus given: a. The sales-oriented organization: i. Define ii. Illustrate your definition with a marketing example b. The market-oriented organization i. Define ii. Illustrate your definition with a marketing example
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