there is a VIDEO THAT YOU SHOULD WATCH

1------WatchStart With Whyby Simon Sinek https://www.youtube.com/watch?v=2Ss78LfY3nE and write down the first draft of your company impactstatementYour vision should be a short sentence or two that describes how the world will be different because your company exists. In other words, the impact on the world that you want to have with your company. Focus more on the why than the what.

2------ pick any company that you have worked for, that you work for now, that you want to work for, or that you want to create. You will be applying all of the marketing that we cover in this class specifically to this company.

Use the equation: Impact = After You - Before You

HERE ARE THE INSTRUCTIONS :

Importent information:

Examples:

• It should be easy for families to afford to buy a home near a good school
• With the new medical technologies and the right funding, we should be able to save the few remaining white Rhinos
• I believe that everyone who graduates from high school should have a job waiting for them, if they want one
• Busy business people should be able to focus on things that are important, and not have to worry about picking up and dropping off laundry

• The impact statement should:
• Focus on the people that the business wants to help, not the business itself
• No mention of the business
• Should be clear who the people that you want to help are
• Should be clear on what problem needs to be solved (customer pain points)
• Example phrases to include
• Should be able to do
• Should be able to afford
• Should not have to
• Should be easy to
• Should have
• Should understand
• Should be clear, in general, what the solution is
• Example
• Roadmap
• Experienced trainer
• Medical Care in the home
• A clear understanding of
• Should address a problem that is not already solved such as
• Solving a new problem
• Making a current solution better
• Easier
• Faster
• Higher Quality