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There is both Price and Non-Price competition in the marketplace. Choose a product (goods or services) which use Non-Price tactics to market their product. Discuss:

There is both Price and Non-Price competition in the marketplace. Choose a product (goods or services) which use Non-Price tactics to market their product. Discuss:

  • What is the Non-Price strategy for the product?
  • Does the tactic work? Why or why not?
  • How could the strategy be improved?

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