Question
There is currently a call for product standardization in several categories: phone chargers is one example. Do you feel that major brands can move toward
There is currently a call for product standardization in several categories: phone chargers is one example. Do you feel that major brands can move toward standardization of products/component parts etc. with success? Why or why not?
What impact could this have on pricing? On brand loyalty?
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The move toward standardization of products or component parts especially in categories like phone c...
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
