There is more to segmentation than demographics. Companies also segment markets based on behavior. Everyone processes information differently; therefore, companies might position products through promotions differently to reach multiple behavioral segments.

Select and describe a good or service that you have become adapted to in terms of the promotional stimulus $($i$.$e$.,$ a product for which you require a much stronger stimulus from the marketer$).$

Why have you become adapted to the stimulus?

What might a marketer do for stimulus so you would pay more attention to the product?