"There is nothing as practical as a good theory" (Kurt Lewin)

QUESTION

Analyze and evaluate critically how the rational choice theories of consumer and company behaviour can be practically applied to the work of managers in both the private and public sectors.

PLEASE READ BEFORE ANSWERING:

Please limit answer to FIVE hundred words

Please answer using journal articles and books ONLY -NOT random google answers or websites

Please cite articles used CLEARLY next to the paragraph you are using it for so i may read up on this in more detail

Please add the link at the end so i can access it to read it further