There once was a time when "food delivery" was specific to just Chinese or pizza. That time has long passed.

These days, consumers can order any food for delivery. And with services

like Uber entering the fray, the competition is fierce. Even

well-established brands, like Papa John's, are struggling to stay top of

mind when customers are considering their meal-time options.

"Consideration" is precisely why the national pizza chain partnered with

Cardinal - to help their franchise locations outwit and outlast, the

competition, all while driving direct response to cover the cost of

advertising - and then some. In 2017, Papa John's in Atlanta helped to

keep Papa John's in the consideration pool while driving transactions

and revenue at the most efficient ROAS (return on ad spend) possible.

The numbers speak for themselves

Atlanta (YoY from 2016 to 2017)

374% increase in revenue

426% increase in orders

With only a 188% increase in cost-per-order throughout the growth period

Questions:

1.Which digital marketing platforms do you think would have worked best for Papa John to achieve such growth?

2.What challenges would have they faced while marketing the entire campaign?