There will be four questions. Each has a value of 4.17 points and will be graded on its own merit. Therefore, the total number of pages for the full completion will be 8 plus pages for a perfect or total potential point score of 25.

Requirements:

• The beginning of the page count will be the answer to Question 1. Then continue after at least two pages of text with the answer to Question 2, and so forth. At the end of the answer for Question 4 you should have at a minimum 8 full pages from top to bottom of margin of text.
• The source of the information to answer each question has come from your text in Chapters 1 and 2. However, you should have other references sources of information to aid you to answering the question completely with at least 2 pages of text. This means to conduct some outside the text research to support your answer.
• LATE SUBMITTALS WILL NOT BE ACCEPTED FOR ANY REASONS!
• Please review Rubric in the Let Get Started folder.

Question 1.

Identify the two most important questions a marketing manager must answer to design a winning market strategy. Describe how the answer(s) is important.

Question 2.

Explain the growing importance of digital and social media marketing.

Question 3.

Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective market strategy.

Question 4.

What is the marketing mix, and why is it important for a firms marketing strategy? How do the 4As relate to the 4Ps?

As i need alot of information on each question as possible