Question
These are marketing questions from book called Marketing an introduction by Gary Armstrong & Philip Kotler13th edition. Discussion questions 2-3 and 2-5 1. Define each
These are marketing questions from book called Marketing an introduction by Gary Armstrong & Philip Kotler13th edition. Discussion questions 2-3 and 2-5
1. Define each of the four Ps. what insights might a firm gain by considering the 4 As rather than the four Ps?
2. Why must marketers practice marketing control, and how is it done?
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Money Locates You
Authors: Joan Ekobena
1st Edition
1774821257, 978-1774821251
