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These four Ps underscore the importance of aligning product offerings, pricing strategies, promotional activities, and human resources with the unique dynamics of the healthcare industry
These four Ps underscore the importance of aligning product offerings, pricing strategies, promotional activities, and human resources with the unique dynamics of the healthcare industry to deliver value and achieve organizational goals
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Management
Authors: Stephen P. Robbins, Mary Coulter, Ed Leach, Mary Kilfoil
12th Canadian Edition
0134830458, 978-0134830452
