These questions relates to the case study "aldi - the dark horse discounter".

1. What are some of the internal and external strategies used by Aldi to secure their competitive advantage as a cost leader?
2. How is Aldi similar to Walmart and where do they differ? Do you believe one company has a stronger competitive advantage over the other?
3. What are the advantages and disadvantages of focusing on private label and a more constrained SKU selection?
4. Which of the seven cost drivers have been most significant in keeping Aldi's costs low? How do they compare to approaches from warehouse clubs and Walmart stores?