thesis on "The Impact of Social Media Influences on Food Tourism Preferences: A Case Study of TikTok Users in Malaysia" is already well- structured and covers significant aspects of the topic. To enhance it further, consider the following additions and refinernents: Introduction - Contextual Background: Briefly discuss the evolution of food tourism in Malaysia and the rise of social media as a key influencer. This sets the stage for your study. Research Gap: Highlight the specific gap in existing literature that your thesis addresses. For instance, the lack of studies focusing on TikTok's role in shaping food tourism preferences in Malaysia. Literature Review Theoretical Frameworks: Integrate theories related to social media influence, consumer behavior, and tourism marketing. This will provide a solid theoretical foundation for your analysis. Comparative Analysis: Compare how different social media platforms influence food tourism, emphasizing TikTok's unique role. methodology: -Data Collection: Elaborate on your methods for collecting TikTok content. Will you use qualitative content analysis, quantitative metrics, or a mixed-method approach? -Sampling Strategy: Describe how you will select TikTok users or content for analysis. Will it be random sampling, purposive sampling, or another method? Cost-Effectiveness and Food Tourism Case Studies: Include specific examples of TikTok content that highlight cost-effective food tourism. Analyze these cases in-depth. - User Perception Survey: Consider conducting a survey to gauge how TikTok users perceive the cost-effectiveness of food offerings showcased on the platform Informational Influence on Food Tourism -Content Analysis: Perform a detailed content analysis of TikTok posts to categorize the types of information shared (e.g., culinary tips, location details, cultural insights). Influence Measurement: Develop a framework to measure the influence of informational content on user decisions. Communicative Dynamics and Food Tourism -Interaction Analysis: Analyze the nature of interactions between users and content creators. Look into aspects like engagement rates, types of comments, and response strategies. Impact on Decision Making: Investigate how these interactions translate into actual travel decisions or preferences. Case Study: TikTok Users in Malaysia -Demographic Analysis: Provide an overview of the demographic profile of Malaysian TikTok users engaged in food tourism content. -Cultural Context: Discuss how Malaysian culture and food traditions are represented and perceived on TikTok. Discussion Comparative Insights: Compare your findings with existing literature or similar studies in different geographical contexts. Practical Implications: Offer insights for tourism marketers and policymakers on leveraging TikTok for promoting food tourism. Conclusion -Summary of Findings: Concisely summarize key findings and their implications. -Limitations and Future Research: Acknowledge the limitations of your study and suggest areas for future research. References - Diverse Sources: Ensure a wide range of sources, including academic journals, industry reports, and social media analytics studies. Appendices -Supplementary Material: Include screenshots of TikTok content, survey questionnaires, or data analysis scripts as appendices