They are marketing questions . Please provide the most correct answer for questions from 13 to 16

12. Whenever a person lives comfortably, is content with their position in life, and is reluctant to accept new ideas and products unless there is a clear benefit to them, he/she is targeted by many different companies. Which psychographic segment is most likely described by the previous sentence? Traditionals Adapters c. Achievers d. Strivers e. Pressured 13. Odiks Inc., a European winter sports equipment company just entering the U.S. market, has decided to target a segment of 17-29 year olds with annual incomes of at least $50,000, and who live in the Pacific Northwest. What basis for segmentation is Odiks using? Geographics b. Demographics Psychographics Size of customer More than one of the above d. e. 14. Refer to the following item that you might find included in a questionnaire and identify the type of item it is. You would find the product you just tested to be Useful Useless a. Semantic-differential item b. Likert item c. Dichotomous item d. Open-ended item e. More than one of the above